Cheshire
Strategy

Competitive Marketing Audit

You don't need more marketing.
You need to know what's working.

Get a clear, objective view of your market, competitors, and opportunities so you can stop guessing and start making confident decisions.

$599 flat fee · 2–3 week turnaround · No upsells

What you get that you don't get elsewhere.

What most audits give you
  • A long PDF with charts and benchmarks
  • Generic "best practices" you've already read about
  • A SWOT analysis you could have written yourself
  • Findings disconnected from what to do
  • A document that sits in a folder
What This Audit Gives You
  • Your actual competitors, analyzed by name
  • Their real positioning, channels, and spend patterns
  • The specific gaps you can own
  • Every finding tied to a recommendation
  • A prioritized plan of what to do next

Concrete deliverables,
built around your market.

Everything is tailored to your business, your competitors, and your goals.

01

Competitive Deep Dive

Your direct competitors analyzed by name: how they position, what channels they're using, what their messaging says, and the patterns that emerge across them.

You know who you're really competing with.
02

Positioning & Messaging Insights

Where you actually stand in your market, what genuinely makes you different (not what you want to be different), and how to sharpen your message so it lands.

You know what your message should say.
03

Opportunity Analysis

The specific gaps in your market where your competitors aren't showing up, aren't executing well, or aren't paying attention. The places where you can move faster than they can.

You know where to move next.
04

Strategic Action Plan

A prioritized plan of what to do next, what to stop doing, and where to focus. Ranked by impact, so you know where to start even if you can only do one thing.

You know what to do Monday morning.

Simple process,
clear outcome.

1
Step 1

Kick-off call

We align on your business, goals, and current marketing.

2
Step 2

Research & Analysis

Deep dive into your competitors, positioning, and market landscape.

3
Step 3

Build Your Audit

Everything is structured into a clear, actionable report.

4
Step 4

Strategy Session

We walk through your audit together so you leave with clarity and next steps.

See a real example

Want to know exactly what this looks like?

Download a sample excerpt from a real competitive audit — details anonymized, but the structure, depth, and level of insight are exactly what you can expect.

Let's be honest
about the fit.

This is a great fit if...
  • You want clarity before investing more in marketing
  • You're open to adjusting your strategy based on data
  • You value thoughtful, strategic insight and not just execution
  • You want to understand your market, not just react to it
  • You're ready to make informed decisions
This is not a good fit if...
  • You're looking for quick wins without strategy
  • You want someone to "run ads" without context
  • You're not open to changing direction if needed
  • You're expecting immediate results without a plan

Not sure? Book a free call and we'll figure it out together before you commit to anything.

Common questions.

Still not sure? These are the questions I get most often before people book a call.

Ask something else →
How is this different from a generic competitor analysis?
+

Most competitor analyses are not solutions-based. We go a step further and connect what your competitors are doing to what it actually means for your business and how you should leverage that information.

How do you gather the competitor data?
+

Entirely through publicly available sources such as websites, ads, reviews, job listings, social media, press coverage, and SEO tools. We invest in the best analysis software so we can give you the best data. No black-hat tactics, no guesswork.

How is this different from a generic market research report?
+

Generic reports cover industries, not your specific competitors in your specific market. This analysis is built around your business, your goals, and your exact competitive set, not a template based on averages.

Do you offer ongoing competitor monitoring after the engagement?
+

No. The audit is a one-time project. Competitive landscapes don't shift every week, so ongoing monitoring would be more cost than value for most small businesses. If something changes materially in your market six months from now, come back for a refresh.

What do I need to provide to get started?
+

Just a 45-minute kick-off call and access to any internal data you're willing to share (analytics, past reports). Everything else we gather independently, but the more you can provide, the deeper we can go.

Get your own
Competitive Marketing Audit.

Get clear on what's working, and what's not. If you're tired of guessing, this is your starting point.

Learn how we helped 100 top brands gain success